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Internet Marketing Tips - Previous Page (71)
of time. Don't charge or bill your customers until
they have decided to buy it. That should remove
any perceived risk for them. For example, if you
gave a person a sample of your membership web
site and they liked it, they would probably join and
pay for a full membership.
Create other web sites that draw your initial target
audience. Then you can lead your prospects to your
main web site by linking to your other web sites. For
example, if you were selling investing tips, you could
create another web site about saving money and
promote it too. You would just include an ad for
your investing web site on the money-saving web
site.
Inform people about your site or freebie through
e-mail announce lists. You can find them by typing
"e-mail announce lists" in any search engine. For
example, you could create a free e-zine and
announce it. Anyone who subscribes will, of course,
see your ads.
Tell your visitors what they can avoid by buying
your product or service. This will motivate them to
buy. They may want to avoid pain, fear, danger, etc.
For example, you could say, "Just imagine never
having to be alone without a date on a Friday night
again."
Offer to write exclusive articles (that means you
only submit them to one place) for high traffic web
sites in exchange for a link back to your site. You
could also target high subscriber e-zines if they
include your resource box. These publishers will
publish them quicker because they will be the only
ones with this content.
Create a positive online image. Tell your visitors
about fundraisers you have sponsored or that you
donate a part of your profits to charity. For example,
you could say, "We regularly attend fundraisers and
donate about 10% of our profits to charities and
aid organizations."
Improve your customer service on a regular basis.
Try out new technologies that make it easier to
communicate with your customers over the net. For
example, you could communicate with your
customers or visitors by phone, instant message, web
site messages, chat rooms, message boards, video
conferencing, fax, e-mail, etc.
Ask your customers what they would like to see
offered by your business in the future. This type of
information can boost your sales. For example, you
could find out they are interested in buying DVDs
from your business. You could contact a DVD
supplier and start selling them as back-end products.
Make sure your web host isn't losing your sales.
If you get an e-mail from someone who told you
that they couldn't access your site, it might be your
host. You should ask them what kind of tracking or
back-up system they use to make sure your web
site is always up and running for business.
Allow your visitors’ experience to be an enjoyable
one at your web site. Provide easy navigation, good
content, fast loading graphics, search options, etc.
You could offer online games that are related to
your web sites theme. You could offer prizes to the
high scorers too.
Keep changing or adding freebies to your web
site. If people see the same freebie in your ads they
will say to themselves, "Been there, done that". For
example, you could introduce a new freebie every
month. People will revisit every month to get the
new freebie.
Add a directory to your web site. When visitors
submit their web site, e-mail them confirming their
link has been added and remind them to revisit.
In your e-mail you could mention a product you
Internet Marketing Tips - Next Page (73)
Internet Marketing Tips - Index
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