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Internet Marketing Tips - Previous Page (72)
are selling. You could also always send them an
e-mail again to remind them to resubmit their listing
when it expires (if the listings do).
Organize your marketing and advertising into a
plan. Create a list of daily, weekly, monthly and all
other future promotional plans. Try to follow your
plan step-by-step every day. This will free up your
time by being more systematic and organized. If the
plan isn't working, don't be afraid to tweak it some.
Trade links only with web sites that you or your
target audience would visit. They should offer their
visitors valuable content or freebies. There is nothing
wrong with filling your web site up with outside links
if they're are interesting and helpful to your target
audience.
Give people a free online utility. When you offer
a utility that can solve a person's problem, people
will definitely visit your web site. You could also
allow other people to give it away as long as your
ad is included in it. This would make a very powerful
viral marketing tool.
Offer a free affiliate/reseller program. When you
offer people a free opportunity to make money, they
will line up to visit your web site. You should offer
fair and high commission, affiliate training, a good
tracking system, tested and proven marketing ads
and other persuasive benefits.
Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new "how to" articles.
For example, if there is a hot or popular news story
going on, you could somehow relate it to your web
site’s theme.
Offer your visitors a free community. People like
to have a place where they can have discussions
with others on a particular subject. You could even
create multiple online communities. For example, if
you were selling gardening tools, you could have a
message board to discuss gardening tips and a chat
room about picking the right gardening tool.
Make people feel safe when they order. Explain
to them you won't sell their e-mail address and all
their personal information will be kept confidential.
You could publish a strong privacy statement and
explain to them how your secure ordering works in
a little more detail.
Offer free samples or trials of your product. This
will let people experience your product and attract
people to your web site. You could also allow other
people to give away your sample products. It would
be like "viral pre-sell marketing".
Make your ad copy attractive. Your ad should
list benefits before the features. Include guarantees
and testimonials in your ad. Your ad should be easy
to read, answer all the readers’ questions, give them
many ways to order and, most importantly, persuade
them to buy now, not later.
Remind people to come back and visit your site.
They usually don't purchase the first time. The more
times they visit, the greater the chance they'll buy.
You could remind them with your e-zine, with a
follow-up autoresponder course, an e-mail update
reminder, etc.
Let people know anything about your business
history. They'll feel more comfortable if they know
who they are really buying from. You could tell them
when you started your business, why you started
your business, what kind of training you’ve had, how
many employees you have ,etc.
Give people many ordering options. Accept
credit cards, checks, money orders and other forms
of electronic payments. You should be also open to
adding new forms of payment as they become
available. They could be the future and you don't
Internet Marketing Tips - Next Page (74)
Internet Marketing Tips - Index
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