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Internet Marketing Tips - Previous Page (73)
want to be left behind.
Use reverse psychology on your banner ads.
You could tell people not to click on your banner
ad. For example, "Don't Click Here If You Are
Comfortable With Your Looks." Another example,
"Stop! Don't Click Here Unless You're Wealthy!"
Make your banner ad words as attractive as
possible. Use words like ‘ultimate’, ‘powerful’,
‘sizzling’, ‘hot’, etc. Your words should relate to
and highlight your total offer. You could also use
specific words. For example, you could say, "Click
Here To Increase Your Traffic By 120%!"
Give a discount offer on your banner ad. People
are always looking for good deals. You could offer
a percentage discount, dollar discount, buy-one-
get-one-free discount, etc. For example, you could
say, "Get 50% Off Our New Viral Marketing
E-book! Click Here Now!"
Use a testimonial on your banner ad. This'll give
people proof they aren't wasting their time clicking
on your banner ad. The testimonial should include
enough information so they understand the offer.
You could also make them click the banner to read
the testimonial. For example, "See What (famous
person's name) Had To Say About Our Marketing
E-book!"
You could offer your potential customers a
monthly payment plan. Tell them they can pay for
your product or service with easy monthly payments.
For example, you could say, "You Can Own Our
Product With 3 Easy Payments Of ($)!" Another
idea would be to eliminate one of those payments
later on in your ad copy.
Use a strong guarantee on your banner ad. You
could include the guarantee as a headline for your
offer. It could read ‘double or triple your money-
back guarantee’, ‘your lifetime money-back
guarantee’, etc. For example, it could say, "Keep
Our Accounting E-book Even If You Ask For A
Refund!"
Tell people to click on your banner ad. Newbies
to the Internet may not even know they can click on
banners. Just having the phrase "Click here" on your
banner will increase your click-throughs. You could
also make it a stronger command or order like
"Click Here Now! or “Click Here Before It's Too
Late!"
You could advertise a trial or sample offer. This
will tell people there is no risk or obligation if they
click on your banner ad and try out your product or
service. For example, you could say, "FREE Sample
Chapter Of The E-book...!" Another example, "Free
Trial Membership To...!"
Tell people the major benefit of your product,
web site or service on your banner ad. It could be
benefits like ‘make money’, ‘lose weight’, ‘increase
energy’, ‘save money’, ‘save time’, etc. For example,
you could say, "Lose 20 Pounds In One Month!"
Another example, "Make $200 In One Day!"
You could advertise a free offer on your banner
ad. People love free things. The freebie should relate
to your target audience. If the freebie is attractive
to them, they will click on the banner. For example,
you could say, "Free Business E-zine!" or "Free
Garden Tips E-book!" or "Free 7 Lesson Investing
Course!"
Keep people at your web site for as long as
possible. Allow them to download free e-books,
sign up for contests, use free online services, etc.
This will help increase your sales. You could use
pop-up pages, pop-under pages and exit pages too.
But be warned, this can annoy some visitors.
Anticipate any objections your visitors may have
about your product’s offer. You must research your
target audience's needs and wants. For example,
your target audience may not like businesses that
Internet Marketing Tips - Next Page (75)
Internet Marketing Tips - Index
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