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Internet Marketing Tips - Previous Page (74)
use free web site domains. Another example, they
may not like to buy from web sites that don't accept
offline checks.


Remember not to use outrageous or unbelievable
claims in your ad copy. People are too savvy online
and won't believe you. For example, don't say, "You
can make 1 million dollars in 2 days!" Another
example, "You can fold paper at home and make up
to $2000 a day!"


Pick a good name for your business and product.
Your names should be memorable and describe the
kind of product you're offering. Names that rhyme
are easy to remember. If you're selling information
products you may want the word "publisher" in your
business name. You also don't want your name to
have any offensive words or phrases in it.


Solve your customers’ complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them. You could set
up a handy FAQ (Frequently Asked Questions) list.
You could also add more ways they contact you
faster, like by e-mail, phone, web message system,
fax, instant message, cell phone, etc.


Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to better your product and service. You
could give the free surprise gifts, survey your
customers, take all their opinions and questions
seriously, set up focus groups to improve your
product, etc.


Market yourself, as well as your product. You
could write articles, e-books, do free consulting,
do speaking engagements, etc. You could tell your
prospects a little bit about your personal history
too. You could tell them when you were born, where
you grew up, tell them about your parents and other
family members, etc.


Find new target audiences for your products or
services. For example, if you're selling coffee to
stores, try to sell it to coffee shops too. You should
always be opening new profit streams for your
business. Try to brainstorm new profit ideas at least
once a week.


Use the phrase "invest in our product" instead of
the words “buy” or “purchase”. This makes
prospects feel they're investing in their future if they
buy. You could also tell people how much others
have got back from your product by publishing
testimonials of people who have made money or
reaped the benefits.


Create offline affiliates to market your product.
Have people sign up at your web site to sell your
products through "house parties". You could have
people taking their laptops to parties and selling
through their affiliate links. They will get paid just
like they would online.


Use logos and slogans for your business. They
make it easier for people to remember and identify
your business. For example, how many times have
you had a problem and the first thing that popped
into your mind is some business’ logo or slogan. It's
almost like an automatic reaction.


Use the word "fast" in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.
For example, you could say, "Our product works
fast!" Another example, "Our product comes with
fast shipping options."


Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard-
earned money buying your product. For example,
you could say, "Our product comes with a 90-day
money-back guarantee!" Another example would
be, "Don't forget our product comes with a lifetime
guarantee!"


Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.
Internet Marketing Tips - Next Page (76)

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