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Internet Marketing Tips - Previous Page (76)
Give your prospects extra confidence so they
will order. Use endorsements, testimonials, a
strong guarantee or warranty, etc. For example,
you could say, "I'm going to allow you to try out
our product for a full 60 days without billing your
card!"
Build your opt-in list by allowing your visitors
to sign up for a free e-zine, e-books, software,
contests, sweepstakes, etc. For example, you could
say, "Subscribe to our free e-zine and get entry into
our weekly contest!” Another example would be,
"Sign up to our free newsletter and get 10 surprise
bonuses!”
Give your prospects or customers a breath of
fresh air. Don't be afraid to design your web site
and ad copies to be different from everyone else’s.
For example, you could apply a circus theme to
your web site. Another example would be to design
your web site like an e-book with a table of contents,
title page, glossary, etc.
Allow your customers to get part of your total
offer right after they order. If you have to ship the
item, make one of your bonuses available online.
For example, if you are selling a printed book, you
could have an online version available for them to
read right after they order.
Write and submit articles to e-zine publishers
or webmasters. If you want it to be published, it
should read like an article and not like an ad. You
could also offer the publisher extra incentives like
giving them a freebie, affiliate commissions,
compliments, original content, etc.
People want to gain pleasure. They may want to
satisfy their appetite or sexual desires. This will
make them feel more fulfilled. Tell your prospects
how much pleasure your product or service will
give them. For example, you could say, "Our
product will fulfill your cravings for rich, delicious
chocolate."
Express the same views as your target audience.
Bring up common likes and dislikes in your ad. This
will create instant rapport with your audience. For
example, you could say, "You, like me, know it's
very important to find a good bargain." Another
example, "Both of us know that money doesn't
grow on trees."
Add viral marketing into your promotional plans.
Allow your visitors to give away your free things,
just include your ad somewhere on all the freebies.
By giving away one freebie with your ad on it, it
could be passed on to thousands, if not millions, of
people and web sites.
Design your web site to be less confusing. Don't
use a lot of graphics, links or anything that takes
away from your sales message. People will get
frustrated and want to leave your web site if they
get confused. People want an enjoyable and
relaxing experience when they visit your web site.
If they don't get that, they may never come back.
Give your visitors the option of viewing your web
site in an autoresponder message or by printing it
out. They might not have the time right then to look
it over. Nowadays people are low on time. They
are working longer hours and there are more single
parents. Don't let time get in the way of them not
buying your product.
Increase your opt-in e-mail list quickly by giving
away a product at no cost. Just require people to
subscribe to your e-zine in exchange. There are
thousands of e-zines offering freebies for sign ups.
Your freebie needs to be original, timely and
possess high perceived value.
Joint venture your web business with other offline
businesses. Look for businesses that have the same
Internet Marketing Tips - Next Page (78)
Internet Marketing Tips - Index
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