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Internet Marketing Tips - Previous Page (77)
target audience and create a win/win deal with them.
For example, you could joint venture with a
computer store. You could publish their ad on your
web site and they could have your web site loaded
up on all their computer displays.
Expand your target audience by adding a new
product line or packaging your main products with
other ones. You could also add-on extra services.
For example, if you are selling marketing e-books
to businesses, you could also start selling e-book
software to online publishers.
Persuade your visitors to like you. People buy
from people they like. You could tell them a joke,
give them a compliment, give them a freebie, etc.
For example, you could say, "I see you are one of
those rare entrepreneurs who have a killer instinct
for success."
Submit the free things you offer to online freebie
directories. They usually get a lot of traffic because
people like to get things for free. Of course include
your ad in the freebie. Sometimes freebie directories
allow you to mention your business with your free
listing too.
Use headlines and sub-headlines that are aimed
directly at your audience. If you're selling things to
lawyers use a headline like, "Attention All Lawyers!"
You could also use the products your target
audience normally buy to get their attention. For
example, "Warning! Don't buy another coffee cup
till you read this!"
You could end your ad copy by telling people
what will happen if they buy your product. Use
your most powerful benefit as the example. For
example, you could say, "Just think, you could be
writing order-pulling ads in 5 minutes!" Another
example, "Picture what your friends will say if you
could increase bowling score by 50 points!"
You could end your ad copy by telling people
what will happen if they don't buy your product.
Use a problem which they won't be able to solve
without it. For example, you could say, "Imagine
staying in debt, filing for bankruptcy and losing your
credit.” Another example, "See yourself 5 years
from now still without the love of your life. How
will you feel?"
You could end your ad copy with a question that
they will always say yes to. Then they will be used
to saying yes when you ask them to order. For
example, you could say, "You want to be able to
afford the best things life has to offer, don't you?”
Another example, "You want to meet the woman/
man of your dreams, don't you?”
You could end your ad copy with a short review
of your whole ad. Repeat all the major benefits and
features they will receive. For example, you could
say, "Like mentioned earlier, you'll get the e-book
"How To Increase Your Sales", you'll get the report
"5 Ways To Double Your Sales Instantly" and you'll
get a "FREE 30-Minute Consultation With Yours
Truly!”
You could end your ad copy with a deadline.
Tell them it's a limited time offer and they need to
order by a specific date. For example, you could
say, "Order before Sept. 7, 2002, and you'll get the
whole package for only $19.67!" Another example,
"I don't know how long I can offer the free bonuses,
so order now!"
You could end your ad copy with a powerful
guarantee. Give them a lifetime or triple-your-money
-back guarantee. It’s also good if you write your
guarantee so it sounds personal and has some
specific information. For example, you could say,
"I personally guarantee you'll be able to end writer’s
Internet Marketing Tips - Next Page (79)
Internet Marketing Tips - Index
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